Before You Read My Resume...
A short story by Raymond Carver made me cry when I was eleven. So, I became a writer. Then I decided I also enjoy expensive bacon burgers, so I got into Ad/Copywriting. My favorite quote: Life is a Cookie. And no, I haven't a clue as to what that means.
Digital Content Strategist at BSA — Independent Consultant
February 2019 - May 2019
Analyzing B2B/B2C e-commerce data to craft marketing content and UX enhancing strategies that power brand objectives and propel the storied BSA philosophy into 2019.
Content Specialist at Deichmann Group—Independent Consultant
October 2018 - Present
Using brand-centric tone and research tools, I crafted content that encouraged targeted audiences to engage with Deichmann partners' umbrellaed brands and products in order to prompt their continuing customer journey.
Marketing Communications Manager—Independent Consultant
January 2018 - Present
Through quality collaboration with the Sherpa team and direct reporting to the CSO, my goal was to craft, manage and analyze results of content strategies that support company philosophy, culture, and offer industry professionals a revolutionary, humanizing approach to CRM software.
"Mad Hatter" at Visual Caffeine Creative Agency—Independent Consultant
2014 - Present
(Currently acting as an interim freelance Brand Consultant and Content Creator)
As the "Mad Hatter" at Visual Caffeine, I created, curated and managed VC's digital content on and the content for multiple clients while employing SEO objectives and market research. Over the course of my time and contributions, the agency received an organic top two Google ranking. Though I've transitioned from my full-time role, I continue to contribute to this incredible team on an on-going basis.
Talent and Press Liaison, Kari Feinstein Public Relations (KFPR)
Responsibilities included: Establishing and maintaining
intercommunication between sponsors/company owner and celebrity talent/press guests at the Kari Feinstein Style Lounge and additional venues, maintaining a level of product stock for sponsors and initiating setup for both photo ops and brand placement within the lounge and collaborated with nearby businesses to ensure proper execution of the daily event schedule.
Public Relations Director at Shumway Van & Hansen
Responsibilities included: Creating and maintaining daily content for multiple websites and company profiles, including but not limited to social media outlets, negotiating marketing campaigns with various companies within the community and personally scheduling and
conducting in-house interviews for marketing and local outreach, in addition to editing content in regards to case management and correspondence.
Branding Development, Branding Message, Branding Clarity and Branding Targeting
Publications, Short Form Writing, Long Form Storytelling and Creative Writing
Marketing, Social Media Management and Content Creation
Event Management and Aesthetic Continuity
Inbound Marketing Certified
Familiarity with Ruby on Rails, CSS and HTML
Task and Team Management
B.A. University of Alabama at Birmingham
Major in Journalism, Minor in Communication Management
Elective focus: Film studies and Creative Writing